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重庆市农业农村委员会加快品牌农产品建设

放大字体  缩小字体 发布日期:2018-11-08  来源:国际在线  浏览次数:82822
内容摘要:近年来,重庆市农业农村委员会积极推进农业品牌推进年和农业品牌提升行动,狠抓全市农产品品牌建设,推动现代山地特色高效农业高

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近年来,重庆农民信息网农民信息网委员会积极推进“农业品牌推进年”和农业品牌提升行动,狠抓全市农产品品牌建设,推动现代山地特色高效农业高质量发展。目前相关工作已取得良好成效。

据了解,随着重庆品牌农产品建设的不断推进,重庆农产品品牌对外影响力更加深远。重庆涪陵青菜头、荣昌猪、奉节脐橙入选农业农村部“中国特色农产品优势区”名单。潼南柠檬、江津花椒、巫山脆李、南川方竹笋等20个特色农产品区县被认定为“重庆市特色农产品优势区”。涪陵榨菜、奉节脐橙、荣昌猪、永川秀芽、巫山脆李等区域品牌溢价逐年升高。2018年,奉节脐橙、涪陵榨菜、荣昌猪还入选了全国“100个农产品品牌名单”。

今年以来,重庆市农业农村委员会不断深入推进农业生产、经营、管理、服务各领域各环节大数据智能化发展。重庆市农业农村委员会着力推进三农大数据建设,完成了政务类、畜牧类、市场信息类、农经类、执法类等六个资源库的系统设计开发,并归集了11个系统共计3700万条数据,同时积极开展天地空一体化监测网络建设,完成智能农业生产监测与管理网络平台构建。重庆市农业农村委员会不断完善农产品质量安全追溯管理信息平台功能,建成2010个农产品质量安全追溯点。重庆市农业农村委员会还与相关科研机构合作,开展品牌农产品方面的研究,有针对性提出重庆品牌农产品培育和深化农业供给侧结构性改革的路径。

重庆市农业农村委员会根据4月11日重庆市政府与京东集团签署的《共同推进大数据智能化创新发展战略合作协议》要求,大力推进“百亿品牌农产品上京东行动”。重庆市农业农村委员会借助京东自营、商家店铺及重庆特产馆等“组合拳”方式,将重庆各区县的品牌农产品在京东平台上进行集中展销、全面推介,并明确在5年时间内,让重庆品牌农产品在京东平台年销售额达到100亿元以上,打造出10个年销售额达10亿元的全国知名农产品品牌。

目前,经过样品评选、实地考察、深度对接、专题比选,重庆市农业农村委员会最终筛选确定出了首批上京东十大农产品品牌,重庆市农业农村委员会为每个品牌量身制定精准营销方案,指导开展有效营销。当前,结合“双11”购物高峰的临近,重庆市农业农村委员会联合京东集团在京东超市开辟了“京选重庆好物”专区,重点推销首批上京东十大农产品品牌,并推出不少“爆款”,引领广大网民掀起网购重庆好物的新高潮。

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